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Product competence exploitation and exploration strategies : The impact on new product performance through quality and

Castillo Francisco-Jose Molina-, Auteur ; Jimenez Daniel Jimenez-, Auteur ; Munuera-Aleman Jose-Luis, Auteur |

Dans Industrial marketing management (Vol. 40 N° 7 (Special issue), Octobre 2011)

The ability to manage existing assets and capabilities (exploitation) and the development of new capabilities (exploration) are arguably among the most relevant new product success factors. However, while exploitation-related capabilities are [...]

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