Article : texte imprimé

Marketing of competence-based solutions to buyers in exploratory relationships : Perspective of OEM suppliers

Li Ling-yee, Auteur |

Dans Industrial marketing management (Vol. 40 N° 7 (Special issue), Octobre 2011)

In face of mounting challenges from delocalized production, commoditized products, and escalated demand from professional buyers, providing solutions rather than selling products has been put forward in the normative literature as a promising bu[...]

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